Just in time for this year’s festival of lights, Manischewitz and PJ Library, the Jewish nonprofit program delivering 225,000+ books every month to children across North America, invite families to start a new holiday tradition. The do-it-yourself Chanukah House Cookie Decorating Kit (MSRP $14.99–$19.99) comes with everything children need – from cookies and icing to a sanding sugar and a candy menorah – to build their own edible holiday cottage.
Easy step-by-step instructions are included in the package, and the cookie kit is certified Kosher and made in a peanut and nut-free facility. The instructions and ingredients leave lots of room for families to decorate the house in their own individual style, making for a fun, unique, and engaging activity during the holidays.
Best of all, when you give this charming gift, you’re also giving the gift of books to kids the world over.
“We are delighted to partner with PJ Library to help make both baking and reading fun for children, especially during holiday time,” says Shani Seidman, CMO Kayco Kosher Food, “We are proud to have the retail support of supermarkets and chain stores as well as Amazon, to continue to provide kosher food choices directly to consumers, especially during the holidays as well as year-round.”
While the Chanukah House kit is designed for Jewish families, any parent looking to enrich their children’s cultural experiences will find this to be a fun and educational discussion starter.
“We are excited about partnering with Manischewitz to bring new traditions and fun activities for families to celebrate the holiday together,” says Winnie Sandler Grinspoon, President of the Harold Grinspoon Foundation.
The multimedia marketing initiative will be supported by social media, influencer marketing, incentives like giveaways and contests, events, and podcasts on kosher.com. In addition, every box will feature a callout encouraging consumers to sign up for free storybooks of their own from PJ Library.
Featured photo: Manischewitz
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