CBS News and The Weather Channel announce partnership

CBS News and The Weather conditions Channel television network, the #1 supply for temperature news and info, currently declared a new content collaboration that will deliver improved climate and climate reporting to CBS Information viewers about the world. This new partnership brings together the knowledge and technological know-how of two award-profitable news companies to provide viewers with foremost in-depth climate reporting and immersive storytelling.

The Climate Channel’s many Emmy Award-winning Immersive Mixed Truth (IMR) technology will present the viewers a “Digital See” into American communities’ weather problems. IMR technology permits viewers to visualize potential weather conditions forecasts — to see how snow, rain, floods or tornadoes can have an impact on a local community prior to the conditions arrive. The studies originate from the Climate Channel’s headquarters in Atlanta, Ga. The partnership also attracts upon dwell reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as effectively as the entire Climate Channel meteorological and newsgathering workforce.

The Weather Channel’s studies will be showcased for the duration of CBS News’ award-successful morning and night newscasts, “CBS Mornings,” “CBS Saturday Morning” and “CBS Evening News with Norah O’Donnell.” CBS News’ 24/7 digital streaming information services will also showcase normal reviews from The Weather conditions Channel. 

The CBS News investigative crew and the Climate Channel’s meteorological and newsgathering teams will also husband or wife on specific investigative weather experiences. This collaboration delivers with each other two powerhouse models to produce audiences revolutionary temperature reporting, trusted severe climate coverage, and investigative reporting on the natural environment.

Appearing on “CBS Mornings” on Monday, Byron Allen, the founder, chairman and CEO of Allen Media Group and operator of The Temperature Channel, termed local weather change one particular of the greatest threats to lifestyle on the world, and mentioned his objective when buying the Weather Channel 4 decades back was to “lean in” to make absolutely sure individuals have an understanding of what is actually at stake.

“The Weather Channel is just not a cable community it is a know-how system,” he reported. “And we decided to spend a lot more in technological innovation. We’ve won a few Emmy Awards — two of them given that I have owned it — for technology.”

Allen known as the channel’s proprietary Immersive Mixed Actuality, applied to describe risky weather conditions, “the most effective engineering not to inform you the weather conditions but to clearly show you the temperature. And I am a agency believer — which is my track record as a comedian — do not notify them, show it. Display them, act it out, perform it out. It has extra impact.”

“By bringing together CBS Information and the Weather conditions Channel’s temperature groups and digital view engineering, we will not only be capable to forecast the climate but clearly show viewers what it really is actually likely to glance like,” said Neeraj Khemlani, president and co-head of CBS Information and Stations. “This is a holistic partnership that provides jointly the scale of both companies’ reporting groups, technologies and audiences. In addition to the virtual forecasts and reside reporting, we will also collaborate on area reporting and pair our investigative groups to expand our environmental investigative initiatives. Together we will supply deeper coverage of 1 of the most critical tales of our time — the effects of the weather on the communities we reside in.”

“This 12 months, the Weather Channel celebrates its 40th anniversary, and there is by no means been a a lot more essential time to present viewers chopping-edge visible presentations and powerful storytelling about our weather,” claimed Allen. “This new collaboration is created to provide the CBS Information audience the most ground breaking climate reporting, as very well as higher attain for the Climate Channel’s manufacturer. CBS News and the Weather conditions Channel will function carefully jointly to investigate and investigate difficulties relevant to local weather and our atmosphere.”