Product labeling using stickers and custom labels: The dos and don’ts

Product labeling can be an absolute game-changer. It can transform your product line, reach new customers and help your business level up.

But what makes a good product label? And what is an absolute no-go when it comes to creating labels and stickers for your business?

We have connected with an expert vinyl sticker maker to figure out just that. Read our top dos and don’ts when it comes to product labeling:

1. Do: Try different materials and shapes

There is so much more to the world of custom stickers and labels than your standard white rectangular sticker label. Stickers and labels come in a variety of materials and shapes.

You can choose from paper, white vinyl, effect vinyl, clear materials, fluorescent colors, and more to create that unique look you are after. Something simple like a glitter sticker can complete transform your design.

And it does not stop there. On top of a wide range of materials, you can also create custom shaped stickers. These so-called die cut stickers follow the outline of your design to create visual interest.

2. Don’t: Overstuff your stickers and labels

This is one of the cardinal sins of product labeling. Do not overstuff your labels. We completely understand the urge to do so. After all, you want to share as much information as possible about your products.

But when you opt for a simple and clear design, the information you do include travels much better because it will be easier for consumers to read and understand.

Also beware of the limitations of sticker printing. Your text needs to be large enough to print crisply (a font size of 8pt will do the trick). That means you either need a larger label if you want to include more text, or edit your text to make it fit your label.

3. Do: Highlight a special product range

If you have a special product range that you want to highlight, consider using effect stickers or labels to do so. This can help draw attention to your products and make them more memorable.

One of the best ways to put your product labels to use is by branding a limited edition range or promoting a new product line.

An effect product label cannot only turn some extra heads, but it also helps to visually highlight specific products without any extra hassle.

Following these simple dos and don’ts will help you create effective and eye-catching product labels using custom stickers and labels. Are there more tips we should include? Let us know in the comments below.

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