From Jiaxing, China to East Rutherford, New Jersey, the Chinese completely ready-to-use style label Ep Yaying is turning out to be an worldwide retail presence. And when a trademark interplay of East Asian influences and streamlined present-day silhouettes defines the garments, the Chinese brand’s storefronts are an similarly defining factor of its identification. Designed by the French duo of architect Franklin Azzi with couturier Serge Ruffieux, the 3 destinations are shaped by a sensibility that brings together tough and shiny textures with vivid tonal accents.
With outlets in Shanghai, Jiaxing and a recently opened outpost in New Jersey’s American Aspiration mall, Ep Yaying, Azzi and Ruffieux have established a regular visible language that is nevertheless delicate to area context and tradition. (Up coming yr, a Beijing site is also slated to open up).
Jiaxing. Photo: Franklin Azzi Architecture
It begins with the greatest of the trio, the expansive 2,050-sq. metre Jiaxing flagship retail outlet. Anchored by heat wood tones and gentle lighting — across the ceiling, walls and shows — the house offers a heat ambiance accented by rough marble textures and sleek black metallic.
Jiaxing. Image: Franklin Azzi Architecture
Applied as tables and shows, the stone elements merge a smooth, polished marble best with a conspicuously rough underside. It’s a striking juxtaposition — and a single that amplifies the existence of both equally the smooth and the textured surfaces.
Shnghai. Image: Matjaz Tancic
In Shanghai, Azzi and Ep Yaying’s aesthetic is translated into a further context. An indoor-out of doors courtyard space, the ethereal 520-sq. metre shop provides greenery, concrete and brick pavers into the content melange. Framed by plant existence and warm colors, features like exposed concrete walls and herringbone paving stones lend the house additional texture, while a attribute wall of suspended stone displays provides an Ep Yaying trademark to the mix.
Shanghai. Image: Matjaz Tancic
Meanwhile, the blend of an open format, ample fenestration, reflective surfaces and paving stone flooring boosts a link to the outside and the neighbourhood context, placing the structure into discussion with its environment.
New Jersey. Image: Matjaz Tancic
Ep Yaying’s most recent outpost brings Azzi and Ruffieux’s aesthetic signature to North The usa. At 325 square metres, the boutique in New Jersey’s American Aspiration shopping mall is the smallest of the three spots so far, with a cozier ambiance to match the personal scale.
New Jersey. Image: Matjaz Tancic
Here, elegantly textured material walls — decorated with whimsical drawings of crops and animals — are a signature ingredient, translating a gesture launched more subtly in the brand’s Shanghai area into a bolder motif.
New Jersey. Image: Matjaz Tancic
And though the playful photographs draw the eye, the rest of the space unfolds in signature Ep Yaying style of lacquered walls, warm colors and considerably textured stone shows. It would make for a attractive addition to the American Aspiration — by way of China and France.
